Samoan traditional healers have used noni juice for centuries as a traditional herbal medicine to treat diabetes, high blood pressure, childbirth, diarrhea, tuberculosis, intestinal worms, fever and breathlessness (Samoan Womens' Committee Report, November 2003).  Other parts of the plant are also used - flowers, fruit, leaves, bark and roots.

The production system used by CCK, follows the basic system developed by traditional healers and follows the "standard operating and manufacturing procedures for Pacific Island noni juice" (SOP) which registered members of the "Pacific Islands Noni Association" (PINA) are required to follow.